Dave Henry brings over 40 years of expertise in creating successful market brands that customers love and companies depend upon. Dave is an Irish storyteller by birth and practice, with a BA and graduate work in Classics, History, and Business. He’s been nationally recognized for using this skill to build the business of several large grocery retail chains through award winning advertising and marketing campaigns that tap the pulse of local communities.
Dave started his career at the Star Markets division of Jewel companies, working in operations, pricing, media buying and marketing. As Vice President of Marketing and Advertising for Price Chopper Supermarkets, he helped to pioneer one of Retail’s first customer reward cards, using the data gathered to further customize what the company offered and how it positioned itself in the market. In 2001, Dave joined Winn-Dixie Stores, Inc. as Senior Vice President of Marketing. Within months of his arrival he spearheaded the successful launch of WD’s Customer Reward Card. And as SVP, he played a key role in the development of a marketing campaign that completely repositioned the company and rejuvenated the Winn-Dixie brand, allowing it to competitively attract a broader customer base and improve market share. This change is widely acknowledged as the foundation for the company’s successful emergence from financial challenges.
He has served as Chairman of the FMI Marketing & Advertising Executive Committee, and served on the Executive Committee for Marketing & Advertising for NGA.
A popular speaker and guest lecturer, Dave has shared his insights on effective advertising and marketing at national industry and business management conferences for organizations such as schools, the Food Marketing Institute, and the Network of Executive Women. Now retired, Dave serves as former Chairman on the Board of Directors for the Florida Theatre, as well as on the Advisory Board for Aptaris, Vioby Media and SparkShoppe. He also conducts ad agency reviews for companies. Dave has worked with a number of other organizations such as Kies Consulting, Collective Bias, Senn Delaney, Zubi Advertising, Entry Point Communications and Verisk Solutions.